On “A Defense of the German copycat”

Over on his personal blog, my buddy Peter Bihr has come to the defense of that most reviled breed of start-up — the German copycat. And while the whole thing’s a bit tongue-in-cheek, he’s actually right about some of the benefits that so-called “copycats” offer; they are in a position to make marginal changes and improvements that “original” start-ups might be hesitant about, from small feature improvements to big things like internationalization.

In the last year in Berlin, the tone used to discuss copycats has become too aggressive. I’m all for celebrating creativity and innovation, but it shouldn’t take the form of denigrating the “copycats”. It doesn’t make sense to dismiss a company, or a whole swath of companies, because their influences are showing.

That said, there is a “right way” to incorporate those influences, and there’s a way that people think is sleazy. Peter is one of the founders of Cognitive Cities, a beautifully orchestrated and executed set of events celebrating the emergent intelligence in cities, which recently had its name and logo copied wholesale by an American/Swiss research project.

Acknowledging the ideas of others in the field, incorporating and building upon them, should not be discouraged. But implying an endorsement, or hoping to create and cash in on confusion of users is a different thing. It’s a good idea to recognize that difference.


  1. Posted 5 September, 2011 at 10:23 | Permalink

    Thanks for the shout out. Maybe I should add, for the record, that my blog post about copycats was written with a bit of a wink. While there’s a legit role for building on the work of others, I still don’t quite get how people get up in the morning to build a clone of another service. (Then again, who am I to decided what gets people out of bed. But you know what I mean.)

    • parker
      Posted 5 September, 2011 at 10:30 | Permalink

      Sure, and I hope it doesn’t sound like I missed that (I added a few words to make it clearer — don’t want people to read mine and then misread yours). I think, though, in the rush to bash on “copycats”, the “clones” are getting tossed in with the “inspired-bys”. (Which is not to say that we haven’t seen a lot of the former here.)

One Trackback

  • By Defending the German copycat | Peter Bihr on 5 September, 2011 at 19:15

    […] points could be legitimately made, and how there is a role that copycats play. As I commented on Parker’s blogpost, I wrote this “…with a bit of a wink. While there’s a legit role for building on the […]

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>